Alfa Romeo Kicks Off Promotion in Collaboration with
Ms. Masami Nagasawa
—New Muse Lights Up Alfa Romeo’s Appeal—Tokyo, Japan, April 8, 2014— Fiat Chrysler Japan today launches a promotional campaign featuring actress Masami Nagasawa based on its Alpha Romeo brand’s 2014 concept of “I Want Alfa Romeo.”
The Alfa Romeo brand’s attractive designs and stunning performance have seen it cherished by motoring enthusiasts around the world as an Italian-born legend. The brand’s appeal has continued to grow in Japan, with the Alfa Romeo Giulietta rolling out in February 2012 and the Alfa Romeo MiTo in May 2009.
The Masami Nagasawa campaign is based on the new catch phrase “Feel it in a heartbeat” (ichibyou de tokimeku) and uses Nagasawa’s stunning presence to communicate the instantaneous thrill of coming into contact with an Alfa Romeo, conveying Alpha Romeo’s refined and sensual appeal.
The promotional campaign will feature at authorized Alfa Romeo dealerships nationwide, in banner advertising, on the official website and official facebook page, and other media. As part of the campaign, showroom visitors will receive Nagasawa-themed merchandise and the company will run an Alfa Romeo car giveaway.* As a new initiative, the campaign will also feature large-scale blanket advertising at Roppongi Station on Tokyo’s Toei Subway from April 19–25 (Monday–Friday) to promote the Alfa Romeo brand and its products to an even wider audience.
To coincide with the launch of the Nagasawa campaign, Fiat Chrysler Japan will today also go live with a revamped version of the official Alfa Romeo site.* The reborn site will provide all users with deeper content and an enhanced user experience.
* For details, please see the Alfa Romeo website: [url=Tokyo, Japan, April 8, 2014— Fiat Chrysler Japan today launches a promotional campaign featuring actress Masami Nagasawa based on its Alpha Romeo brand’s 2014 concept of “I Want Alfa Romeo.”
The Alfa Romeo brand’s attractive designs and stunning performance have seen it cherished by motoring enthusiasts around the world as an Italian-born legend. The brand’s appeal has continued to grow in Japan, with the Alfa Romeo Giulietta rolling out in February 2012 and the Alfa Romeo MiTo in May 2009.
The Masami Nagasawa campaign is based on the new catch phrase “Feel it in a heartbeat” (ichibyou de tokimeku) and uses Nagasawa’s stunning presence to communicate the instantaneous thrill of coming into contact with an Alfa Romeo, conveying Alpha Romeo’s refined and sensual appeal.
The promotional campaign will feature at authorized Alfa Romeo dealerships nationwide, in banner advertising, on the official website and official facebook page, and other media. As part of the campaign, showroom visitors will receive Nagasawa-themed merchandise and the company will run an Alfa Romeo car giveaway.* As a new initiative, the campaign will also feature large-scale blanket advertising at Roppongi Station on Tokyo’s Toei Subway from April 19–25 (Monday–Friday) to promote the Alfa Romeo brand and its products to an even wider audience.
To coincide with the launch of the Nagasawa campaign, Fiat Chrysler Japan will today also go live with a revamped version of the official Alfa Romeo site.* The reborn site will provide all users with deeper content and an enhanced user experience.
* For details, please see the Alfa Romeo website:
http://www.alfaromeo-jp.com/]http://www.alfaromeo-jp.com/[/url]
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