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LANCIA
AT THE 76th
GENEVA INTERNATIONAL MOTOR SHOW




Lancia celebrates 100 years of history


The ‘Centenary’ logo on the Musa and Ypsilon


The Lancia Thesis 2006


Lancia Ypsilon MOMO Design


The Lancia calendar with the ‘queens of the past’

Lancia celebrates 100 years of history

The 76th Geneva Motor Shows officially inaugurates the celebrations for Lancia’s centenary. It is an extraordinary milestone, shared with only a small number of carmakers, for which the brand has created a stand on which the worlds of design, fashion and the cinema coexist, three contexts in which the brand will be present this year with important initiatives to mark its Centenary.
For example, Lancia will be a Major Sponsor of the Venice Film Festival, and will be at the ‘Moda Milano’ fashion event with a fleet of one hundred suitably personalised Ypsilons, at the disposal of the models on the catwalk at the fashion shows programmed for February, June and September. The design world is represented by the two-tone models, a stylistic feature that has often been adopted on Lancia models.

The Geneva stand celebrates the brand’s 100 years of history with an evocative display, mixing historical cars with new versions from today’s range, and projecting period films and advertisements for the latest models on the screens. It is all designed to make sure the public is aware not only of its great history – with cars and personalities, races and engines that have been milestones of technology and racing throughout the 20th century – but also of its clear intention to continue to play a leading role in the future. This is the best demonstration of the vitality of a brand which, in a century of history, has maintained its identity as a manufacturer of cars that embody comfort, elegance and cutting-edge technology. And Lancia will tackle the coming years with the same spirit and aims, continuing to propose superb new models.

One of the attractions of the stand at Geneva will be the Lancia Ypsilon MOMO Design, which confirms the car’s gutsy but trendy personality. It was developed jointly by Lancia and the MomoDesign Styling Centre, which share a commitment to innovation in design, the use of cutting edge materials and attention to detail.

A Lancia show-car will also be on the stand, derived from the Ypsilon and sporting the logo of the Moda Milano fashion event, with attractive black bodywork. Light effects and contrasts inspired by the world of fashion design set off the interior that is elegantly furnished with a combination of precious Alcantara upholstery and soft, luxurious black leather. The Lancia Ypsilon Moda Milano is a haute couture outfit, designed by the Lancia Styling Centre and a team of fashion stylists, and developed with the collaboration of Alcantara, Crystal Label and AT+T. A unique product with a daring look, which could have other developments in the future.

Another attraction on the stand will be the ‘Centenary’ editions of the Musa and Ypsilon, the brand’s tribute to its best tradition – the same tradition that guides its stylists and designers today in their daily work – but also to its natural vocation to offer equipment, technology and engines that are always on the cutting edge. As a result, the exclusive Centenary edition, with its unmistakable two-tone paintwork and the original commemorative logo on the pillar, highlights the sophisticated technology of the compact Musa and Ypsilon: from the revolutionary 1.3 Multijet engines (described as the ‘engine of 2005’), to the innovative DFN gearbox, huge Gran Luce sunroof and Bose® stereo system.
Both models sport the original Centenary logo: the number 1 followed by ‘∞’ which recalls both a double zero and the symbol of infinity. A strong symbol that embraces the past, the present and the future, because celebrating a century of life is not a nostalgic re-evocation, but a departure towards new challenges; this is the concept conveyed by the stand in Geneva, which is packed full of novelties but also ‘proudly’ evocative.
Two-tone paintwork, a feature of great cars of the past, now returns on the latest Lancia models thanks to a special long painting process: Lancia offers what was once an ‘artisan’ feature available to a chosen few, on its ‘pocket flagships’, the Musa and Ypsilon. Thanks to the heritage of values that are part of its genes, Lancia is in a better position than most to respond to the needs of a clientele looking for high technology but also aware of the value of tradition, who want ‘substance’ from their cars, but also exclusiveness and prestige.

The equation ‘elegance and innovation’ is epitomised by the Lancia Thesis, the flagship in which Lancia interprets the theme of the large, prestigious saloon. The brand’s ‘chromosomes’ are typically Italian craftsmanship, and the capacity to give a new look to the most advanced technologies. For example, in the well-being that is guaranteed by quality materials used not only for their stylistic effect but also for the sensory pleasure they impart. Or in a more advanced approach to information and telematic technology, which enables the Lancia Thesis to satisfy occupants’ desires immediately by adapting to the motorist and not the other way round.
The Lancia Thesis addresses the most demanding market bracket, customers who want complete control of the comfort and onboard activities even when they are not driving: from the layout of the interior space to the climate, the use of instruments to communicate with the outside world, and access to the media, whether for work or for pleasure.
Visitors to the Geneva stand can admire the latest version of this model, equipped with a new 185 bhp 2.4 Multijet engine, with new, even more refined interiors and original exterior features.

In keeping with the ‘vintage’ context of the stand, Lancia is also exhibiting four extraordinary historical cars which recall four important moments in the brand’s long and glorious history: a Beta Torpedo 15 HP, an Aurelia GT B24 Spider, a Fulvia Coupй 1.2 (first series) and a Delta HF integrale EVO Martini gr.4. These cars have been immortalised by Fulvio Bonavia, one of the most famous Italian photographers, who created the calendar ‘1906-2006: Once upon a time …’ in which a century of automotive creations from Lancia are combined with ‘fairy-tale inventions’.

Still on the theme of ‘cinema and fashion’, which runs through the Lancia stand, in one area films and design items recall the years of the ‘Dolce Vita’, when Federico Fellini’s ‘paparazzi’ were the stars of wild Roman nights, ready to ‘steal’ pictures, stories and sensations to sell to the press. It was the late Fifties and Rome was the capital of the cinema and the international jet set: Via Veneto came alive, the chic bars and luxury hotels were full of actors and writers, while politicians and VIPs met at the tables of the ‘in’ places. A kaleidoscope of language and music, perfume and colour. And the legendary Lancia Aurelia B24 driven by Vittorio Gassman raced across the cinema screens in Dino Risi’s film ‘Il Sorpasso’ (1962). The 1950s were also an unrepeatable moment for motoring history. Lancia was undisputed leader among the carmakers for the class, elegance and sporty nature of its models. They were called the Ardea, Aurelia and Appia, and they sped down the roads of Europe with style, refinement and sensuality, like primadonnas of the cinema.
But the years of the ‘Dolce Vita’ were also the years in which Italian fashion began to make a name for itself in the world. What we now call ‘Italian Glamour’ was born in those years, when the aesthetics of daily life, quality food and wine, good taste, imagination and ‘savoir-vivre’ began to take hold. But above all class, charm and elegance. That Italian elegance which is the foundation and hallmark of the Lancia philosophy, and which we find in its most recent creations.

The best example of the ‘Italian art of living’ is the Lancia Phedra Emblema, which is on show in Geneva in a 6-seater version equipped with the powerful 128 bhp 2.2 JTD engine. Standing next to the two ‘Centenary’ models, the prestigious people-mover is ‘dressed’ in elegant, sophisticated Rossini Grey, which is set off perfectly by beige leather upholstery inside. The model has a muted interior environment, which is a pleasure to look at and touch, with every detail perfectly finished, to produce a companionable ambience, protected by an array of safety equipment (in 2004 the car received the 5-star Euro NCAP rating), and the best comfort and telematic features in its segment. Plenty of comfort and stylistic refinement, but also class-beating performance delivered by the engines: a 108 bhp 2.0 JTD 16v (available with hydraulic automatic transmission) and a 128 bhp 2.2 JTD 16v, a particularly brilliant turbodiesel that guarantees an entertaining drive in all situations, combined with low running costs.

The ‘Centenary’ logo on the Musa and Ypsilon

Lancia has created a special stylistic ‘personality’ for the Musa and Ypsilon models to celebrate its centenary. From April, customers will be able to choose their cars, no matter what the outfit or version, with the original centenary logo on the pillar and two-tone bodywork. What has always been a stylistic feature typical of Lancia, is now achieved by a long, complex painting process. The Centenary editions come in 13 exclusive two-tone combinations, which were chosen by the public at the recent Bologna Motor Show. In December, visitors to the Lancia stand were able to match colours on the computer, and out of the many hundreds of possible solutions, the 13 most popular now become the colours for the Centenary edition.
A description of the technical features and equipment of the two cars on display follows, underlining, once again, the brand’s constant striving to keep faith with its manufacturing philosophy: ‘dressing’ the latest generation of engineering and engines with a painstakingly tailored-made ‘dress’, that could only be the result of Italian style.

The Musa Centenary edition

The version exhibited in Geneva has two-tone Light and Dark Blue paintwork: a touch of originality and class that enhances the model’s sleek, harmonious lines, while the elegant exterior of the Lancia Musa Centenary edition is restated in the beautiful interior. Here we find the refinement and exclusiveness that are part of Lancia tradition: a living-room where the seats upholstered entirely in brown leather are enhanced by contrasting piping and overstitching, and by the Musa logo on the head-restraints.
The standard equipment is particularly interesting: dual-zone automatic climate control, map satellite navigator complete with CD player and hands-free GSM telephone, leather steering wheel, 4 airbags, parking sensors, GranLuce sunroof and 16” two-tone alloys. But also electrical power steering, ESP, ABS with EBD, foglights, and electric windows front and rear. And the car on display in Geneva is also fitted with outstanding options such as Cruise Control and steering wheel mounted radio controls. The Musa Centenary edition is equipped with the powerful, elastic 100 bhp 1.9 Multijet engine (Euro 4) which delivers 100 bhp (74 kW) at 4000 rpm and torque of 260 Nm (26.4 kgm) at 1750 rpm. Combined with a manual 5-speed gearbox, this engine takes the Lancia Musa Centenary edition to a top speed of 179 km/h, accelerating from 0 to 100 km/h in 11.5 seconds; in spite of this, fuel consumption is just 5.5 l/100 km on the combined cycle.
The new Centenary edition is a trump card for the Musa, which is enjoying considerable success with the public: in the 15 months since it was launched, over 40,000 units have been registered in Europe. The sales mix favours the richest outfit (Platino), with strong demand for the most powerful engine, the 100 bhp 1.9 Multijet.
The Lancia Musa was born from the concept of ‘Italian hospitality’ in which occupants are guests and not passengers, who are invited to share the pleasure of life on board a car that is unique in its segment. It is clearly a luxury product, but one that is never ostentatious, designed for people who like to enjoy life without forgoing its practical realities. The Lancia Musa brings the secrets of an Italian welcome to the world of the motor car: it receives its guests with good taste, warmth and generosity.
The Lancia Musa is the epitome of good taste in its sophisticated, harmonious shapes, its warm, elegantly combined colours, top-quality details and luxury materials. It is the right size for use around town and for longer trips: the model measures 3.99 metres in length, 1.70 metres in width and 1.66 metres in height and is bound to become the new benchmark in this particular compact car sector.
The Lancia Musa is warmth in the sensations it offers its guests: the lightness of its transparent ‘GranLuce’ roof and the airiness of the interior, the pleasing sensations offered by its surfaces, the wraparound comfort of its ergonomic seats and the automatic climate control system make any journey a pleasure. The interior space is easy to ‘dominate’ due to the raised driving position, user-friendly controls and modular seats that can assume up to 32 different positions (including an unusual ‘chaise longue’ position).
The Lancia Musa is generous in its engineering products: high-performing engines designed for an easy, relaxing drive. Three turbodiesel Multijet units: the well-rounded, flexible 100 bhp 1.9 unit, ideal in any situation, and the two 1.3 units, delivering 70 bhp and 90 bhp, ideal for driving around town when fitted with the ‘Dolce Far Niente’ gearbox. For people who cover less mileage, there is also a lively 95 bhp 1.4 Fire petrol unit.

The Ypsilon Centenary edition

The Centenary edition of the ‘pocket flagship’ on display in Geneva proposes a sophisticated chromatic effect for the bodywork (grey and black). A timeless combination, repeated in the interior, where the seats and panels are upholstered with the exclusive Glamour technical fabric. The Lancia Ypsilon Centenary edition is equipped with the powerful 95 bhp 1.4 16-valve engine, and offers a radio with CD player and the option of an MP3 player, 16” alloy wheels, remote door opening, a rear seat that slides and folds separately, and electrically heated and folding wing mirrors. The new Ypsilon Centenary edition reiterates the great versatility of this ‘pocket flagship’, which offers plenty of substance and great stylistic appeal, set off by the excellent handling typical of a compact. Designed for motorists who like to stand out for their exclusive products, since its launch the range has been steadily enlarged by the addition of new versions, created in particular by playing with colour, which has always been a distinctive feature of the model. For the Ypsilon, colour is not just a matter of aesthetics, but an integral part of a product philosophy based on elegance, glamour, personality, playfulness, imagination, styling and possibilities for customisation. This is borne out by the three Ypsilon ‘b-colore’ versions, cars which have become ‘fashion items’, and the brand-new Lancia Ypsilon MOMO Design. Now it is the turn of the Ypsilon Centenary edition.
So, whatever your choice, the Lancia Ypsilon responds promptly to the demands of a sophisticated clientele that is constantly on the lookout for unique products. This model has been a success with public and critics from the start, winning the ‘European Automotive Design Award’ in Brussels, and being voted ‘The Car I prefer 2004’ by the readers of the motoring monthly Quattroruote, and the ‘Most beautiful car in the world’ by a jury of design experts. And we must not forget that over 180,000 units have been registered in Europe since its launch.

The Lancia Thesis 2006

The next car on the catwalk in Geneva is the new Thesis 2006 that combines sportiness and elegance to produce unique, exclusive styling. On the outside, the car’s refined metallic grey paintwork sets off the lines of the Lancia flagship beautifully. And the design of the 18” ray effect alloys is very eye-catching, highlighting the sporty impression of this particular version.
The same impression is repeated on the inside, which is furnished with new Frau® red leather upholstery with coordinated details. The original Thesis 2006 is on exactly the same wavelength as the Lancia flagship, a luxury saloon that captures the attention of elite motorists with its elegance and cutting-edge technology. This is a particular segment of the market with a small number of models where the most important carmakers concentrate the best automotive technology on the market today. For this reason the Thesis 2006 is equipped with the new 2.4 Multijet 20-valve engine which, combined with a self-adaptive sequential 5-speed automatic transmission, delivers 185 bhp at 4000 rpm and peak torque of 330 Nm at 1500 rpm. What is more, with this power pack the car reaches a top speed of 225 km/h and accelerates from 0-100 km/h in 10.2 seconds. Of course the car exhibited on the Lancia stand is equipped with all the strong points that the Thesis offers, from the lavish array of standard safety equipment (ABS with EBD, ESP complete with ASR, 8 airbags) to the luxurious, large, protective passenger compartment, which features the sophisticated Connect Nav+ infotelematic system, a Bose Hi-Fi system, multi-zone automatic climate control and Comfort front seats (ventilated, heated and adaptive, with built-in squab and cushion massage), which are the state of the art in terms of comfort and ergonomics. The car is also equipped with an anti-lift volumetric antitheft system with alarm, a television and parking sensors.

Lancia Ypsilon MOMO Design

The line-up at the Geneva Show would not be complete without the Lancia Ypsilon MOMO Design, the new version of the model that manages to be both assertive and fashionable. It was developed jointly by Lancia and Momo Design, two brands that share a commitment to innovation in design, the use of cutting edge materials and attention to detail.
For the first time on a mass production car, this model features opaque metallic black paint for the tailgate, roof and pillars, matched with non-metallic Black, Pergolesi Ivory, Bramante Orange and Alberti Red. An additional touch of elegance comes from the metalluro finish of certain elements: from the door handles to the tailgate trim, the model logo and the grille frame. The interior is upholstered with Glamour fabric on the seats, with black side strips and orange, red or magnesium on the seat cushion to match the external paintwork.
The lavish equipment includes manual climate control with a pollen filter, Dualdrive power steering, 15” alloy wheels with a sporty design, radio with CD player and the option of an MP3 player, ABS with EBD, 4 airbags and foglights. But there are other important features, such as height and reach adjustment of the steering wheel, a rear seat that folds down and tilts, a height adjustable driver’s seat, trip computer, twin colour-coded wing mirrors, electric front windows, 195/55 tyres, the Follow me home device, and the steering wheel and gear lever knob covered with perforated leather with silver overstitching.
Anyone who enjoys driving will find that the Ypsilon MOMO Design is a compact that behaves brilliantly on any route. The merit goes to the engines: the 70 bhp 1.3 Multijet, the 60 bhp 1.2 8v and the 80 bhp 1.2 16v, which deliver excellent performance and low fuel consumption.
And finally, Lancia has chosen the Armando Testa advertising agency to convey the appeal of the new MOMO Design version to the public, with an advertising campaign that focuses on the concept of ‘exciting’. It uses the language of video clips, combining irony, freshness and rhythm, for a campaign that highlights the new Lancia model as a trendy item. The television commercial begins with strongly rhythmical electronic music, ‘Fortress Europe’, a signature tune of the Asian Dub Foundation group, and a rapid succession of portraits of young people who are gazing in amazement at ‘something’ that isn’t quite visible yet. The shot changes and we see a young man at night in the city, making his entrance into a crowded, fashionable Peep Show. As he advances, he meets people of all types, changes some notes into coins for the entertainment on offer, and finally reaches a vast room where a number of people are queuing to go into the cubicles, presumably to see the strip show. The young man goes into a cubicle, puts his coin in the slot, and when the electric shutter opens, in front of him is a seductive Lancia Ypsilon MOMO Design surrounded by a fascinated audience. The commercial ends with the claim: ‘The new Lancia Ypsilon MOMO Design. Exciting.’


The Lancia calendar with the ‘queens of the past’

Lancia is exhibiting four extraordinary historical cars at the Geneva Motor Show, to recall four important moments in the brand’s long and glorious history: the Beta Torpedo 15 HP, Aurelia GT B24 Spider, Fulvia Coupй 1.2 (first series) and Delta HF integrale EVO Martini gr.4. These cars were immortalised by Fulvio Bonavia, one of the best-known Italian photographers, in the calendar ‘1906-2006: Once upon a time …’ with which Lancia inaugurated the celebrations for its centenary year.
Designed by the Armando Testa agency, the calendar considers one hundred years of Lancia automotive creations, combining them with ‘fairy-tale inventions’. The result is an extraordinary gallery of pictures in which the attractive Beta Torpedo challenges the beauty of Snow White, the Aurelia GT tells the story of Cinderella’s dream, the Aurelia Spider dispatches Little Red Riding Hood’s wolf, and the Fulvia flies with Hook and Peter Pan. Then there is the Delta Rally that receives the kiss of victory like the Frog Prince, and the Ypsilon that enters Alice’s Wonderland. On every page the magical styling of the Lancia cars combines with the fairy-tale characters and atmosphere, and the enchanted landscapes of the poetic narrative is interwoven with a legendary history of cars and designers, races and engines that have been milestones in technical progress and racing throughout the 20th century.
It was 1906 when Vincenzo Lancia wrote the first page of the amazing adventure that would involve thousands of people over the years – technicians, workers, managers – in the plants, offices and the racing world. And with them, the many Lancia customers: passionate, demanding, in love with beauty, but also well informed about the most sophisticated technologies. Here we find the roots of the inimitable personality that enables us to immediately distinguish a Lancia car from all the others on the road. And today, the fantasy world of the fairy-tale and the real world of Lancia meet in Fulvio Bonavia’s photographs, which highlight the ways that both have brought the dreams of whole generations to life with great artistic sensitivity.

The Beta Torpedo 15 HP of 1909. The car was a success on the market and 150 were built in 1909 alone; it was used in races and took outright third place in the Targa Florio in 1909. That same year, driven by W.L. Stewart, it set a speed of 106.22 km/h at the British circuit of Brooklands. The car on show in Geneva is powered by a straight-4, 3117 cc monobloc engine that delivers a maximum power output of 34 bhp at 1850 rpm and has a top speed of 95 km/h.

The Aurelia Gran Turismo 2500 Spider of 1955. A total of 761 were manufactured between 1954 and 1958; the car was the result of one of Pinin Farina’s most classical and attractive designs, and the designer himself described it as the prototype Italian convertible, commonly known as the B 24. It had its preview in a pre-production version in June 1954, and made its official debut on the international stage at the Brussels Motor Show in January 1955. The Aurelia Gran Turismo 2500 Spider was destined primarily for the American market, but with a few small changes it was a success on all markets. We should remember that the Spider was the original version, whereas the second series was known as the Convertible ‘tipo America’, because of the success it enjoyed on that market. Equipped with a 2451 cc 6-cylinder engine in a 60° Vee that delivered a maximum of 118 bhp at 5300 rpm, the Aurelia Gran Turismo 2500 Spider had a top speed of 180 km/h.

The Fulvia Coupй 1st series (1967). The coupй version of the Fulvia was presented in 1965. The styling by Piero Castagnero was extremely modern: a slender, sleek car with generous glazing and a Cd of 0.39. It was initially equipped with a 1216 cc 4-cylinder engine in a narrow 13° Vee delivering 79 bhp at 6000 rpm, with a top speed of 160 km/h (and subsequently by the more powerful 1300 and 1600 engines), and guaranteed agility and handling that the saloon could not match, partly because the wheelbase was 15 centimetres shorter and the weight was considerably lower.
The more powerful, but lighter HF and Sport Zagato versions were developed to compete in rallies, and they won thousands of victories, the most famous being the 1972 Monte Carlo Rally, and the outright victory that same year in the F.I.A. Cup, which later became the World Rally Championship. The revamped second series was presented in 1969 with the engine capacity increased to 1298 cc, the wheelbase extended by 20 mm and more harmonious lines and volumes; the engine delivered 85 bhp and the car had a top speed of 168 km/h. By the time production terminated in 1976 with the Coupй 3, a total of about 140,000 had been built in eleven years.

The Delta HF integrale EVO Martini gr.4 (1992). A car that needs no introduction. Its story began in the Autumn of 1979 when the Lancia Delta was launched with huge success (voted Car of the Year 1980). The merit went to its beautiful line, compact and highly innovative, designed by Giorgetto Giugiaro, combined with the quality of the engineering and the materials adopted, and the excellent technical structure. But the public had its first glimpse of what was to become the most important version of this model at the 1982 Turin Motor Show, when a prototype four-wheel drive Delta was presented; this version anticipated the definitive version of 1986 known as the Delta HF 4WD, which had permanent four-wheel drive, and would remain in production until 1994, evolving over the years. It made its racing debut in the 1987 World Rally Championship and won the world title for six consecutive years, from 1987 to 1992, a record that is still unbeaten. The Delta HF integrale EVO Martini gr.4 (1992) was equipped with a straight-4, 16-valve engine with a turboblower (and a capacity of 1995 cc), which delivered an amazing 300 bhp, taking it to a top speed of over 215 km/h (depending on the ratios).

[Van den Vos Reynaerde]

А фоты тока в марте будут?????

[cоlombо]

Фоты чего???
Этого???

[Van den Vos Reynaerde]

Ну на Thesis охота взглянуть!!!

[master]

Макс! А где еще такие фотки можно посмотреть? Мне понравились!

[ak155t]

Особенно про зайчика .

[master]

Хм... А мне с лягушкой и туфелькой

[RZ]

А мне все погнравились. На перво только кто-то яблоко недоел. Может фотограф?

[cоlombо]

Это типа по сказкам фоторафировали.

Designed by the Armando Testa agency, the calendar considers one hundred years of Lancia automotive creations, combining them with ‘fairy-tale inventions’. The result is an extraordinary gallery of pictures in which the attractive Beta Torpedo challenges the beauty of Snow White, the Aurelia GT tells the story of Cinderella’s dream, the Aurelia Spider dispatches Little Red Riding Hood’s wolf, and the Fulvia flies with Hook and Peter Pan. Then there is the Delta Rally that receives the kiss of victory like the Frog Prince, and the Ypsilon that enters Alice’s Wonderland. On every page the magical styling of the Lancia cars combines with the fairy-tale characters and atmosphere, and the enchanted landscapes of the poetic narrative is interwoven with a legendary history of cars and designers, races and engines that have been milestones in technical progress and racing throughout the 20th century.
It was 1906 when Vincenzo Lancia wrote the first page of the amazing adventure that would involve thousands of people over the years – technicians, workers, managers – in the plants, offices and the racing world. And with them, the many Lancia customers: passionate, demanding, in love with beauty, but also well informed about the most sophisticated technologies. Here we find the roots of the inimitable personality that enables us to immediately distinguish a Lancia car from all the others on the road. And today, the fantasy world of the fairy-tale and the real world of Lancia meet in Fulvio Bonavia’s photographs, which highlight the ways that both have brought the dreams of whole generations to life with great artistic sensitivity.

[RZ]

Ага! Так это Алиса с заячьим хвостом и ушами! Под чеширского кота наверное косит.